Brandology: 13 Branding Concepts Explained Practically | A Step-by-Step Playbook for Building Iconic Brands by Learning Identity, Positioning, Design & Go-To-Market Strategy | Reena Jagtap

Price: ₹2,990 - ₹1,690.00
(as of Jan 11, 2026 06:30:57 UTC – Details)


Brandology is a practical branding and brand management book designed to help readers understand how strong and meaningful brands are built in real world business environments. Unlike many branding books that remain theoretical, this playbook combines strategy, creativity, and execution to make branding concepts clear and usable.
Why Brandology is different:
– Concepts are explained visually through graphics, frameworks, and structured layouts for faster understanding
– Ideas are broken down into clear and interactive formats instead of long text heavy explanations
– Real world branding challenges are addressed with practical context and not just theory
– Designed to help readers connect strategy, creativity, and execution seamlessly
– Suitable for both beginners and professionals without oversimplifying the subject
Published by ZebraLearn, Brandology follows a visual first and learner friendly approach. The book uses illustrations, diagrams, and structured frameworks to make complex branding ideas easier to grasp, remember, and apply. This makes it especially effective for readers who prefer learning through visuals rather than dense text.
Written by marketing strategist Reena Jagtap, the book reflects over a decade of hands on experience across industries. It covers branding fundamentals, brand identity, positioning, storytelling, design, and go to market strategy in a way that feels relevant to today’s evolving business and marketing environment.
Brandology is ideal for marketing students, MBA aspirants, brand managers, founders, consultants, and professionals who want more than definitions. It is for readers who want clarity, structure, and practical insight presented in a visual, engaging, and interactive format that makes learning branding both effective and enjoyable.

From the brand

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Publisher ‏ : ‎ ZebraLearn; First Edition (16 December 2025)
Hardcover ‏ : ‎ 480 pages
ISBN-10 ‏ : ‎ 9349299593
ISBN-13 ‏ : ‎ 978-9349299597
Reading age ‏ : ‎ 15 years and up
Item Weight ‏ : ‎ 800 g
Dimensions ‏ : ‎ 18 x 15.5 x 4 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1.0 Count
Packer ‏ : ‎ ZebraLearn Pvt Ltd. 5th Floor, 502, Kalp Business Centre, City Light Town, Surat, Gujarat 395007
Generic Name ‏ : ‎ Marketing & Branding Book
Best Sellers Rank: #5,432 in Books (See Top 100 in Books) #7 in Marketing (Books)